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CASE STUDY / 01

Semantic discovery at streaming scale

Help people discover relevant content as a large catalog changes.

Based on the public résumé. Architecture is a conceptual walkthrough; client implementation details and private evaluation data are not published.

Responsibility

The résumé describes leading the RAG architecture decision, implementing semantic search with FAISS and Pinecone, and building inference pipelines with FastAPI, Docker and Kubernetes.

Architecture at a glance

  1. Content metadata
  2. Vector retrieval
  3. Grounded generation
  4. Recommendations

Reported outcome

+30% content discovery accuracy

The PDF reports an improvement in content discovery accuracy. It does not define the relevance metric or say whether this is relative change or percentage points.

Baseline, sample size, evaluation window and experiment design are not published. The 200M+ audience figure is résumé-reported scale context; measured reach attributable to this system is not established here.

Read the source résumé (PDF)
Technical deep dive

Design decision

RAG keeps changing catalog knowledge in retrieval and balances scalability with operating cost.

Alternatives and tradeoffs

End-to-end fine-tuning can specialize model behavior, but catalog updates also require a plan for refreshing knowledge. Retrieval adds its own indexing and relevance failure modes.

Engineering takeaway

Evaluate retrieval relevance separately from generation quality. A grounded answer can still be unhelpful if retrieval misses the right content.